Designs with Experience, Heart, and Purpose
ABOUT
Learn a little about the faces behind the designs.
I help visionary women-led brands break through to their next level through the power of brand confidence.
Rita’s Journey
You've built a thriving business—but your brand isn't reflecting the true powerhouse you’ve become. I partner with growth-minded founders to cultivate brand confidence, sharpen clarity, and design for strategic impact. After years of building brands (from DIY startups to product launches that sold out for ever 18+ years as Silicon Valley design leader veteran), I saw a pattern: the most successful founders hit a plateau when their brand stopped matching their ambition. That’s when the magic—and the frustration—begins.
So I built my creative studio to change the game. I believe that strong brand strategy paired with standout design isn’t just your next step—it’s your strategic blueprint for growth, visibility, and authority.
As you scale, clarity and confidence become non-negotiable. A brand that’s misaligned or undercooked isn’t just a cosmetic issue—it’s a business blocker.I guide you through a process that brings everything into focus:
Clarity in your message and positioning
Confidence to show up at a higher level
Conversion through design that moves your audience into action
You’ve passed the startup stage—you're already hitting six figures. You lead a team (or are ready to). You care about impact and ROI. You know a fragile, inconsistent brand won’t cut it at this level.
You're ready to invest in a brand that mirrors your ambition and amplifies your growth. That’s where we partner and magic ensues.
Want to know a little more?
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I have 2 energetic kiddos and a sweet, supportive husband who are the loves of my life. The hubs and I keep in shape only to keep up with them!
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Literally won most shy (twice). I like to think of my more quiet demeanor a positive trait. My listening skills are what help clarify your strategy and thus make your designs so spot on.
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Obsessed with learning and improving myself. Valedictorian and the such!
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Grew up playing sports. Bay Area sports fan — Go Giants and Niners!
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Proud mix of Mexican and Filipino!
Awards and Recognition
GD USA Excellence Award (7)
GD USA Packaging Award (2)
MarCom Gold Award (2)
MarCom Platinum Award (2)
Google Fiber Partner Agency Award
Style Me Pretty Design Feature
100 Layer Cake Design Feature
Love and Lavender Design Feature
Make Me Married Design Feature
What Makes Us RAD?
Quick and Empathetic
Your blueprint for success starts with a comprehensive plan—unveiling who you are, defining your target audience, and outlining the unique elements that will set you apart. We take the intricacies of your vision and mold them into a strategic masterpiece, laying the foundation for an exceptional brand experience.
Championing Women Voices
We believe in the power of women's voices, especially the superwomen who are moms like us. Our designs are not just visual; they're a platform for your voice to be heard, celebrated, and amplified. Your story matters, and we're here to ensure it resonates.
Personal Touch
Pretty visuals are a given, but what sets us apart is the heart we infuse into every design. Our strategy-backed approach ensures that each element not only serves a purpose but carries the personal touch that makes it uniquely you. Your story is our inspiration, and we ensure it shines through in every element.
Now what makes you RAD? We’d love to find out. Let’s get your RAD brand flag planted today. Connect with us!
Why Strategy Matters
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We believe in the power of visual appeal that resonates with your unique personality. Your brand should not only be seen but remembered in your distinctness. I'm dedicated to creating visually stunning designs that leave a lasting impression. From color schemes to typography, we meticulously craft every visual aspect that authentically reflect who you are and deeply resonate with your audience.
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Beauty alone is not enough, which means being radically-you requires going beyond the ordinary. Our approach incorporates strategic thinking into every design decision, rooted in the idea that your authenticity is your strength. Backed by a robust framework, we ensure that each visual element serves a purpose in amplifying your unique brand story. This is not just design; it's a strategic journey that positions your brand for success.
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your brand is more than a logo and colors. Your brand is what others think and say about you. It’s their perception. Everything your brand showcases, from you logo to color to type choice to your social media presence to your website, to what you say it and how all effects who your brand is and how it’s perceived. We strategically create every design decision with this is mind. We help you position your brand the way you’d like to be seen to resonate with your audience.
Brands that Trust Us
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Invisalign
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Microsoft
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Shell
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Zendesk
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Natividad Medical Center
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Robson Homes
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Lula's Chocolates
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Syngenta Flowers
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Syngenta Vegetables
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Winchester Mystery House
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Varsity Brands
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Paradiso Gardens
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Google 〰️ Invisalign 〰️ Microsoft 〰️ Shell 〰️ Zendesk 〰️ Natividad Medical Center 〰️ Robson Homes 〰️ Lula's Chocolates 〰️ Syngenta Flowers 〰️ Syngenta Vegetables 〰️ Winchester Mystery House 〰️ Varsity Brands 〰️ Paradiso Gardens 〰️
Your Voice Matters
Ready to immerse yourself in design that isn't just RAD but also swift, adaptable, and fueled by heart? Whether you're an individual, a startup, or a seasoned brand, we extend a warm invitation to join the vibrant RAD community at RAD.
Let's craft designs that transcend mere visuals—designs that joyfully celebrate the authenticity of being unabashedly you. You're going places. Get a brand that keeps up.
Let’s Make Your Next Level Unstoppable
Every great brand starts with a spark—an idea, a vision, a sense that you’re ready for more. We turn that spark into a clear strategy, a distinct identity, and a powerful brand presence across every touchpoint—from visuals to voice, packaging to website.
You stand by bold ideas. We make them shine.
Let’s craft a brand that’s radically you—and built to grow with clarity, confidence, and conversion.